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Thegetawine en FITUR 2024
Thegetawine

Thegetawine at FITUR 2024: A toast to the future

Thegetawine will be at Fitur 2024. See you at IFEMA! How could it be otherwise, Thegetawine will be present at FITUR 2024, the International Tourism Trade Fair held annually in Madrid. We will be on January 26th in Hall 9, stand C10, under the incomparable umbrella of the Junta de Castilla y León. Our presence at FITUR 2024 will focus on the marketing and internationalization of domestic wine tourism. We are excited to share our project, the goals for the new year and the new destinations we plan to open. We seek to create synergies and collaboration agreements so that we can all row in the same direction. For those who are wondering what FITUR is, it is one of the most important events in the tourism sector worldwide. It brings together tourism companies from around the world in Madrid, offering a unique setting for networking, promoting tourism destinations and discussing the latest trends in the industry. Don’t miss out on who will be exhibiting at FITUR 2024. If you are wondering what to do at FITUR apart from business, there is a wide range of seminars, presentations and networking events to attend. If you are attending this edition, don’t forget to grab your pass and be sure to check the FITUR 2024 schedule so you don’t miss any of the exciting activities that will take place. We look forward to seeing you there and toasting together to a bright future in the world of wine. Schedule a meeting with our team at gestion@thegetawine.com

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Villanueva Virginia

Round table: ‘DIGITALIZATION AND INTERNATIONALIZATION OF ENOTOURISM IN SPAIN; BALANCE BETWEEN PRESENT AND DIGITAL’.

Round table held during the presentation of Thegetawine, the marketing and consulting platform for wine tourism with an international vocation. Thegetawine platform has just been launched with a clear objective: to become a benchmark for disseminating Spain’s wine culture abroad. Forty-six percent of the tourists who choose Castilla y León as the main destination for their trip carry out wine tourism activities, making it the second autonomous community in terms of wine tourists, which is why Thegetawine’s journey begins in this community. However, when a foreign tourist arrives in the region, it is more difficult for him/her to know which are the wineries or the wine tourism offer in Castilla y León and, by extension, in Spain. the platform points out. Thegetawine was officially presented this October 31 to professionals from the tourism and wine tourism sector at Andén 47(Valladolid). A project sponsored by Madison MK for its long and successful experience in the tourism sector and “its commitment to the business fabric of Castilla y León”; for the intention of internationalization with which Thegetawine is born and “that the spearhead is here”, as stated by the Director of Corporate Marketing and Communication at MADISON Experience Marketing, Sonia García. The head of the project, Virginia Villanueva, confirmed that “47 wineries and six complementary services are already part of Thegetawine, which will be joined by La Rioja, Catalonia and Galicia”. Precisely, a representative from each of these wine regions participated in the round table ‘Digitalization and Internationalization of Wine Tourism in Spain’: Chelo Miñana, head of wine tourism at the Masaveu Group; Marcos Yllera, president of Bodegas Grupo Yllera; Roberto Puras, coordinator of the Association of Wineries of the Barrio de la Estación de Haro; and María Baró, head of wine tourism at the Perelada Group. Marcos Yllera, whose group has opted for 3D technology for the reconstruction of the winery, believes that “digitalization or the arrival of AI is a complement” to the whole wine tourism activity, because wine tourism is “perception through all the senses” and this is how Roberto Puras describes it, who after the pandemic has perceived the tourist’s need to touch and feel. As for the internationalization assistance offered by Thegetawine, the coordinator of the Wineries Association of the Barrio de la Estación de Haro, believes that it is important because “foreign tourists must be sought out” and trusts that “unity is strength” and that all the wine tourism offer that is created must fill gaps and complete what is not being done. Undoubtedly, all agree that digitalization helps to sell and communicate because “wine tourism is about telling”, to which Chelo Miñana adds that “wine tourism has come to put history and tradition in order”. Also on the table was the question of whether wine tourism is wine or not. From the Peralada Group, María Baró, is categorical: “wine tourism is wine and more” because it must “turn the place into a destination”. Thegetawine arrives “as a useful tool with solutions for wineries and foreign tourists”. This is explained by the head of the project, Virginia Villanueva, who adds that “it aims to be a showcase for large and small wineries” which will be offered relevant information to define, redirect, strengthen and improve their wine tourism offer, “through data collection and subsequent analysis”. It will do so through its digital platform, grouping the offer from origin and offering, for example, the possibility of renting a car with driver so that tourists can enjoy their wine tourism visits to the fullest. Villanueva ended with a firm statement of intent: “we must be able to sell what is ours and become a support to make our quality wine culture known abroad”. This has made it possible for Thegetawine to become part of the Valladolid Wine Golden Mile. Thegetawine team Images courtesy of Andén 47

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enoturismo Castilla y León - Monasterio de Valbuena
Ignacio Carazo

Wine tourism in Castilla y León. Where to start.

Here are some notes to get you started on your wine tourism adventure in Castilla y León If you have arrived here, it is because you are passionate, as we are, about wine and also wine tourism, which is an all-in when it comes to enjoying this sector that is gaining more and more ground. The RAE, defines enotourism as“tourism in wine growing and production areas, with visits to vineyards and wineries, and wine tasting” . In Spain we are privileged to have 96 Protected Designations of Origin, divided between D.O., Vinos de Pago, 2 Qualified D.O. and Quality Wines. The D.O.’s correspond to territorial zones, guarantee and control the quality and origin of their products, thus being a seal of guarantee for the wines produced within those limits. In Castilla y León we are privileged in this sector (and many others) since we are one of the autonomous communities with more Wine Routes in Spain. We have 9 wine-growing territories where you can lose yourself among wines and vineyards. Ribera del Duero, Cigales, Rueda, Toro, Bierzo, Arlanza, Arribes del Duero, Tierra del Vino de Zamora and Sierra de Francia head the tourist offer of our community. Impossible to forget those who, under the umbrella of other quality denominations, offer unforgettable experiences. The perfect ingredients for us to become a national and international reference in this wine tourism. Ribera del Duero Wine Route. The Ribera del Duero extends 115 kilometers from east to west and 35 kilometers from north to south in Castilla y León, touching the provinces of Soria, Burgos, Segovia and Valladolid, thus forming the great tourist project of the Ribera del Duero Wine Route. An extraordinary land, full of vineyards and fields, bathed by the Douro River, where wine and gastronomy combine with art, history and nature. There are many resources that you can find in Ribera del Duero, but we leave you a small selection: Peñafiel Provincial Wine Museum. Its boat shape will not leave you indifferent. Monastery of Santa María de Valbuena. Converted into a wonderful 5* hotel. Castle of Peñaranda. Burgos fortress from the 11th century. Hoces del Riaza Natural Park. Bird watching site. 8 historical sites: Gumiel de Izán, Haza, Langa de Duero, Peñafiel, Peñaranda de Duero, Rejas de San Esteban, San Esteban de Gormaz and Vadocondes. Castilla y León combines history and wine, and this Route is a great example of this winning combination. Cigales Wine Route. Located in the Bajo Pisuerga and in the center of Castilla y León, it is 4 km from Valladolid and 12 km from Palencia. This wine has been linked to the canal since its construction in the 18th century, and today, many of the vineyards are irrigated by its waters, which is why it is considered “canal wine“. When you travel through its landscapes bathed in pink, be sure to visit: The Wine Castles. The Museum of the Castle of Fuensaldaña and the Enchanted Castle of Trigueros del Valle are not to be missed. The monasteries of Santa María de Palazuelos and San Isidro de Dueñas. The “cathedral of wine” in Cigales or the Historical Complex of Dueñas are also two very important attractions in the area due to the history they hold, linked to the Catholic Monarchs, Philip II or Napoleon Bonaparte. Manuel Sierra’s murals next to the Wine Museum of Mucientes. One of the 1,200 traditional subway cellars that exist. The banks of the Pisuerga, especially the Cortados or the stone bridge of Cabezón de Pisuerga. The Cigales Wine Route is an attractive destination for quality wine tourism, with its wineries, museums, cultural heritage, gastronomy, landscapes and incredible routes for leisure and sports. Rueda Wine Route. Rueda is the land of the most consumed white wine in Spain, with more than 130 million bottles on the market. This DO was also the first Designation of Origin in Castilla y León to achieve this recognition. And it is in the heart of Castile, where the Duero River flows through cereal fields and green vineyards, where the Rueda Wine Route is located, a journey full of authenticity and sensations. When you decide to do this route, remember to visit: The majestic castle of La Mota in Medina del Campo. The ancient cellars of labyrinthine, intact tunnels from the Middle Ages that are located in the 46 monuments declared of Cultural Interest. The towns of Madrigal de las Altas Torres, Rueda or Tordesillas, declared Historic-Artistic Ensemble. A noble land, with abundant and rich gastronomy, where the passion for viticulture, tradition and the most revolutionary technology come together to offer visitors a unique experience around its native variety, the Verdejo. Wine Route through Toro. The Toro Wine Route was created with the aim of offering exciting experiences. It is the perfect alternative for a weekend of inland tourism, in an area full of history, heritage, culture and gastronomy, with an enormous quality wine tradition. A tradition that predates the settlement of the Romans. If you come, you can’t miss it: The Collegiate Church of Santa María la Mayor in Toro, considered one of the most important medieval monuments in Spain. The tour of the Pagos del Rey Wine Museum in Morales de Toro. Toro is one of the most flourishing appellations of origin in Spain. Years ago it was an area where hardly any wine was produced, and today it has become an area with great potential and renowned wines. Bierzo Wine Route. It is located in the Bierzo region. The region, which undoubtedly tastes like wine. In the west of the province of León, surrounded by valleys bordering Galicia and Asturias and along the Camino de Santiago, lies the Bierzo Wine Route . Above all, they stand out: Las Médulas and the Camino de Santiago. The Ancares Biosphere Reserve where you can enjoy bear watching. The Templar castle of Ponferrada. The Church of Santiago de Peñalba. The monastery of Santa María de Carracedo, Molinaseca and Villafranca del Bierzo. A route full of wineries with a

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